Hook, Line & Sinker, 1991
10’ x 40’ x 50’
gatorboard, fiberglass, bamboo, radios, televisions
Maryland Institute College of Art, Decker Gallery

Hook, Line and Sinker is one in a series of installations that is based on the general theme of fish and fishing. This installation juxtaposes a stylized representation of a pond and fishing with artificial movements, florescent colors, radio sounds, and network television images.

My intention was to design an environment that utilized media and technology to suggest a conventional activity (fishing) in which we experience nature. I wanted to use the same lures and techniques that fishermen construct (light, color, sound, movement) to capture the imagination of the gallery viewer. In addition, my use of network radio and television was meant to suggest that the media uses all of the same techniques to reel in the consumer - Hook, Line and Sinker.

The installation was first presented in 1988 at N.A.M.E. gallery in Chicago. An expanded version was installed in 1991 at Decker at the Maryland Institute College of Art in Baltimore.